The obvious fixes nobody's had time to make.
RevOps, web and ecommerce, SEO and custom software — with AI automation (including ad spend and PPC optimization) running through the middle of all of it, not bolted on the side. Fixed and maintained by one person, without you hiring a team.
Fix the system, then automate it
Fractional, not a one-off project you sign off and forget. I work inside your stack until it's running clean, keep it that way, and build whatever's missing as you grow.
Fix the source of truth
Dedupe, lifecycle stages, routing rules, clean reporting — so your pipeline is something you can actually make decisions on.
Systems that don't drop leads
Outbound infrastructure, lead scoring, and handoffs that route the right lead to the right person, fast.
Take the busywork off your plate
Agents and workflows that handle research, qualification, follow-up and ad spend optimization — the things a person shouldn't have to do by hand.
Sites and stores built to convert
Custom builds, WordPress and Shopify — fast, mobile-first, and wired into the CRM instead of sitting next to it.
Audits that turn into fixes
Technical and content audits, then the actual work to get found — not a report that sits in a folder.
Backend, APIs and internal tools
The integration, migration or internal app off-the-shelf software can't do, built and maintained by one person who knows it end to end.
Most ops people stop at the config screen
When the fix needs something that doesn't exist yet, I build it — rather than handing you a spec and a developer to manage.
AI agents that do real work
Research, enrichment, qualification and follow-up agents wired into your actual data — with guardrails and a human in the loop where it counts.
Custom apps and internal tools
The dashboard, client portal or workflow tool your team keeps asking for and nobody has had the bandwidth to build.
Lower LLM costs
Same output, smaller bill. Right-sized models, caching, batching and prompt work on the AI workflows you already run in production.
Any custom flow, end to end
Integrations between tools that refuse to talk, data pipelines, migrations — the work no off-the-shelf product covers.
What's quietly costing you deals
- →Leads go cold in a queue nobody owns. By the time someone follows up, the intent's gone.
- →Your site is slow, dated or invisible in search. Buyers who are ready to talk find a competitor first.
- →A spreadsheet or manual process is holding part of the business together. Everyone knows it'll break eventually.
- →You know AI could take the busywork off someone's plate. Nobody's had bandwidth to wire it in.
Before and after, across the whole system
Not a single fix — every part of the operation that quietly leaks time, money or deals today.
Which of these we start with depends on what's costing you most right now.
The stack behind the work
Real tools, wired together directly — not a black box.
Languages & backend
CRMs & sales tools
Segment
Platforms, CMS & AI
Three steps, ongoing after that
Audit
A short, focused look at where your systems actually break — the CRM, the site, the workflow nobody trusts — and a prioritized list of what to fix first.
- ✓A written findings doc, not a deck
- ✓The three fixes worth doing first
- ✓What each one is costing you now
Fix
I rebuild the specific things dropping deals or eating time — the CRM, the site, the manual process, the first automation.
- ✓The system that was costing you the most, fixed and live
- ✓Routing, scoring or the workflow, running automatically
- ✓Your first AI automation in production
Maintain & scale
Ongoing fractional support so the fixes hold, and new AI automation gets layered in as the team grows.
- ✓Standing working sessions, not ticket queues
- ✓New automations as the team grows
- ✓Reporting you can take to the board
Tell me what's broken
A few quick questions so I can tell you honestly whether I'm a fit.
Got it — thanks.
I read every one myself and will follow up within a couple of business days if it looks like a fit. No automated sequence.